More posts — page 2

29 posts total
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AdsGram
@adsgram_ai
15K

✈️ Limitations of manual ad buying in Telegram: why it doesn’t scale

You find a channel, agree with the admin, pay, get results. Naturally, you want to repeat it — but the same channel is already booked, the price has gone up, or the admin just doesn’t reply.

The issue isn’t that manual buying is inconvenient. The issue is that it’s structurally uncontrollable.

🛠 Every placement turns into a separate experiment.

Analytics are collected manually: screenshots from chats, scattered spreadsheets, reminders. Even comparing two channels using the same metrics can take hours. Manual buying doesn’t scale because key variables are outside your control.

🪄 Register your AdsGram account and launch your first campaign with transparent analytics.

Follow AdsGram: Website / Telegram / X / Eng / 中文

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Ice Open Network
@iceblockchain
51.7K

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AdsGram
@adsgram_ai
16.1K

🤯 Why does advertising in Telegram deliver unstable results?

You launch a campaign — everything works. A week later, same setup, same budget — results drop by half. It feels like something broke, or maybe you did something wrong… or just got unlucky.

In reality, it’s neither.

Instability in Telegram advertising isn’t random — and it’s not something you just have to accept. It’s a direct consequence of how the system itself works.

There’s no fixed inventory in Telegram. The audience isn’t “reserved” for a specific advertiser — it’s constantly distributed across dozens of campaigns in real time. The algorithm decides who sees what, when, and at what price. Competition for impressions shifts every hour, just like user activity.

Which means identical settings can produce completely different results on different days — not because of your actions, but because the auction context is always changing.

So instability isn’t a bug — it’s a signal that the system is dynamic. And it needs to be managed the same way.

The most practical approach: analyze performance over a longer period, not day by day. Running multiple creatives in parallel also helps — the algorithm will naturally pick what works best under current conditions.

🪄 Register your AdsGram account and track all key metrics in one place.

Follow AdsGram: Website / Telegram / X / Eng / 中文

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Mad Bots | News, updates, etc...
@mad_bots
112K

💥 Good news, everyone!

We keep migrating all our bots to the new architecture and unfortunately the process isn't as fast as we'd like. But what are the benefits? We've critically improved performance, optimized everything we could, added premium emoji support and mini apps. And the best part is that fixing one bot means all our bots get the same improvements. So here's a batch of updates for practically our entire legion of bots: @AuxioBot, @mad_ai_bot, @ChatZillaBot, @voice_remover_bot, @WTSong_bot, @NudesRemoverBot, @ChatPolyglotBot, @HypemeterBot, @AudioNinjaBot. This mostly applies to bots that now support mini apps.

— Russia is actively blocking foreign traffic right now, so there's a good chance you'll have trouble opening our mini apps. We've added a miniapp command that lets you configure which domain to open. Plus we automatically detect your country and serve the right site. — Turns out some of you were using bots from Telegram's web version where mini apps didn't work. Surprised us, but we fixed it. — Reworked the file download logic from mini apps. Turns out it worked pretty poorly, plus it didn't count as messenger traffic which many of you get for free. Now when you tap the button, the bot sends the file to your private chat. Works way more reliably. — Also reworked the audio playback logic in mini apps for bots where it's relevant. Had its own quirks there too, but we sorted it out. — Redesigned interfaces for all bots on the new system: replaced regular emoji with premium ones on buttons and in messages. Looks way nicer. — Fixed chat statistics for @ChatzillaBot, @NudesRemoverBot and @ChatPolyglotBot. Also fixed the chat adding logic for group chats (it would glitch sometimes) and automatically added other group admins to chat commands.

Need help? Ask any questions you like in our support group: @madbots_talk. ——————————— 💥 Отличные новости!

Мы всё продолжаем переводить наших ботов на новую архитектуру и к сожалению процесс этот совсем не такой быстрый, как хотелось бы. В чём плюсы? Мы критически улучшили скорость работы, оптимизировали всё что могли, добавили поддержку премиум-эмодзи и миниапп. И что самое хорошее, исправляя одного бота эти же бонусы получают сразу все наши боты. Так что вот пачка обновлений практически для всего нашего легиона ботов: @AuxioBot, @mad_ai_bot, @ChatZillaBot, @voice_remover_bot, @WTSong_bot, @NudesRemoverBot, @ChatPolyglotBot, @HypemeterBot, @AudioNinjaBot. Но в основном это касается тех, что теперь поддерживают мини-приложения.

— В России сейчас активно блокируют зарубежный трафик, так что с большой долей вероятности вам будет проблематично открыть наши миниаппы. Специально для этого мы сделали команду miniapp, которая позволяет вам настроить какой домен открывать. Плюс мы сами определяем из какой вы страны и подсовываем нужный сайт. — Как оказалось, некоторые пользовались ботами из веб-версии Телеграм и там миниаппы не работали. Удивились, но поправили. — Переделали логику скачивания файлов из мини-приложений. Как оказалось, работает это довольно криво, плюс считается не как трафик мессенджеров, который у многих бесплатный. Так что теперь по кнопке бот отправит файл вам в личку. Работает в разы надёжнее. — Также переделали логику прослушивания аудио в миниаппах для ботов, которым это актуально. Там тоже были свои приколы, но разобрались и пофиксили. — Для всех ботов на новой системе переделали интерфейсы и заменили обычные эмодзи на премиум, на кнопках и в сообщениях. Выглядит в разы симпатичнее. — Исправили статистику для чатов у @ChatzillaBot, @NudesRemoverBot и @ChatPolyglotBot. Также поправили логику привязки чата (иногда глючила) и автоматически в команды чатов прописали других админов групп.

Проверяем, тестируем. Если обнаружились проблемы, не стесняемся писать в группу поддержки @madbots_talk.

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AdsGram
@adsgram_ai
21.1K

📊 The Russian audience hasn’t disappeared — it has shifted geo

Over the past few weeks, AdsGram has observed a change in the structure of Telegram’s audience. Users with a Russian interface haven’t decreased — they’ve redistributed across other geos via VPN. The main countries: the Netherlands, the US, and Germany.

This is confirmed by traffic dynamics:

— end of February: ~856K — current volume: ~2M+ — growth: approximately 2x

In fact, this is not about new users, but a shift of the existing audience.

This affects campaign settings: when targeting only Russia, part of the audience is no longer captured, even though their activity inside Telegram remains the same.

👀 Advertisers are still buying the same audience, but now factoring in the updated structure and settings in the dashboard. Recommended parameters:

— interface language: Russian — geo: Netherlands, US, Germany — traffic type: VPN only

If you work with Telegram traffic, it makes sense to rebuild your targeting based on this new landscape and test how results change with AdsGram.

Follow AdsGram: Website / Telegram / X / Eng / 中文